5 tips to grow on TikTok

TikTok has nearly 750 million monthly active users and is expected to surpass one billion before the end of the year. If its audience is mainly adolescents, young adults are also present. Are you a brand that wants to reach young people? Go for it on TikTok! 

How does the TikTok algorithm work?

Since mid-2020, TikTok has shown how its algorithm works. While those of other apps like Instagram are still unclear, TikTok's one works by a points system.

Reviewing counts 10 points, completing a video counts 8 points, shares count 6 points, comments 4 points, and likes 2 points. The more points you have, the more you are highlighted in the application. To develop, it is, therefore, necessary to engage your community as much as possible in order to gain points.

Use music in your TikTok videos

You can add sound to your videos, and TikTok has an incredible selection of accessible music. Choose a dynamic song that gives your video rhythm and impact. Do not hesitate to select trendy music, it will keep your viewers longer on your videos.

You can bookmark the sounds you like when watching other users' videos. To do this, click on the music image at the bottom right of the screen when you are viewing a TikTok whose sound you like. It's easier to take up challenges based on music.

Take on challenges and follow trends

TikTok is an application based on challenges and novelties. When you see a video that you like and that performs well, feel free to play it your way to appeal to as many users as possible. You can also search the featured hashtags for ideas for videos. By completing these challenges, you are more likely to be featured, but don't forget to add the related hashtags.

Create short videos

TikTok videos should be between 3 and 60 seconds long. Use the full minute only if you are sure the video will keep the viewer going. Otherwise, make your videos as short as possible to make them more dynamic and impactful. Remember that if a user watches your video until the end, you earn points!

You can also publish videos in several parts and make a lease between each. It will push your viewers to subscribe to see the end of the video and generate more engagement. Be careful, however, to only use this technique when your video has enough impact.

Don't delete videos that perform less well

Your video didn't generate a lot of visibility and even less interaction and you want to delete it because it does a bit of a task in the middle of the others? It's a bad idea because they can make you passive money in the future, do you know how do influencers make money on TikTok? If one of your new videos creates a buzz and goes viral, your old ones could be featured, even if they've been posted a long time ago. Keep them, just in case… A good surprise might happen!

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